Za toto obdobie ľudstvo dotiahlo výrobu keramiky a skla do veľkej dokonalosti. Zo širokého sortimentu úžitkových predmetov z hliny, porcelánu alebo skla sú dnes najrozšírenejšie hrnčeky, poháre na rôzne druhy nápojov a rôzne kávové a čajové servisy, ktoré sa v posledných desaťročiach stali vhodnými reklamnými predmetmi. V týchto predmetoch sa snúbi praktičnosť, estetika a možnosť použitia rôznych technológií pri ich dekorovaní. To umožňuje nadekorovať aj veľmi zložité motívy a preto je a bude keramika, sklo a porcelán vďačným tovarom v marketingu a reklame.
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